As a consultant, I reflect important truths back to my clients – who they are, what they care about, how they’re doing, how they might change. These are truths that seem like they’d be self-obvious, but they’re not. Honest awareness of identity isn’t any less daunting for a business than it was for each of us at 17.

Mission statements and core value statements are really just that, though. Companies and organizations becoming self-aware and then getting their activities in line with that awareness.

I couldn’t help but smile over this article that uses some highly-recognizable businesses to illustrate how specific, how creative, how confident and how fun identity-making can be. (A lot more fun than it felt at 17, don’t you think?)

Click here to enjoy it with me